Make decisions based on evidence, not guesswork
PROPENSITY4 offers clear, actionable insights that help you optimize your commercial strategy at every stage of the product lifecycle.
It does this by bringing together disparate sources of data, applying unique methods and analytics, then presenting the results in a fast, reliable and simple-to-use way.
A better way to build, deploy and assess engagement programs
Get greater insight than ever before into your customers and the market so you can transform your strategy.
With PROPENSITY4 as your partner, you can:
- Understand the true opportunity for your molecule, brand or portfolio.
- Focus your resources for the best return.
- Identify which channels are right for which customers.
- Learn how much promotional spend directly contributes to your revenue.
A better way to build, deploy and assess engagement programs
Get greater insight than ever before into your customers and the market so you can transform your strategy.
With PROPENSITY4 as your partner, you can:
- Understand the true opportunity for your molecule, brand or portfolio.
- Focus your resources for the best return.
- Identify which channels are right for which customers.
- Learn how much promotional spend directly contributes to your revenue.
High speed. High quality. High accuracy.
Why PROPENSITY4?
It’s simple.
Our integrated approach to data, analytics and insights across all customer groups provides accuracy in the decision-making process.
We remove the guess work when building, deploying and assessing engagement programs, allowing for resources to be spent where they matter most.
- We don’t sell projects, we build insight and analytic partnerships
- We have over 15 years pharmaceutical commercial experience across various therapy areas
- Unique approaches and methodologies
- You can hold us accountable
High speed. High quality. High accuracy.
Why PROPENSITY4?
It’s simple.
Our integrated approach to data, analytics and insights across all customer groups provides accuracy in the decision-making process.
We remove the guess work when building, deploying and assessing engagement programs, allowing for resources to be spent where they matter most.
- We don’t sell projects, we build insight and analytic partnerships
- We have over 15 years pharmaceutical commercial experience across various therapy areas
- Unique approaches and methodologies
- You can hold us accountable
Driving strategy and business performance
through a unique approach
Customer Optimizer
Get powerful insights into your potential or current customers: what influences them, what their value is, and how you can refine your targets.
Performance Optimizer
Cut through the noise and mass of data sources to understand and evaluate the true performance and potential for your product.
Promotion Optimizer
A flexible and robust platform that helps to identify the right channels and optimize the size and mix of your promotional spend to improve ROI.
Relationship Optimizer
Communication that maximizes influence points and helps to discover the best ways to nurture each key customer and build impactful relationships.
PROPENSITY4 was created to move away from project-specific analytics to a big-picture approach, ensuring that data, analytics and insights are tied together to drive strategy across payers, patients and healthcare professionals.
Sese Abhulimen, Managing Director, PROPENSITY4
Meet the PROPENSITY4 team
Sese Abhulimen
Managing Director
Doug Staves
Decision Science Leader
Jonathan Howard
Decision Science Manager
Sarah Wang
Decision Science Analyst
Ashi Agbogun
Statistical Analyst
Kevin Hamill
Adviser
Victor Essoka
Adviser
Jamie Nightwine
Decision Science Analyst (Trainee)
Sese Abhulimen
Managing Director
Doug Staves
Decision Science Leader
Jonathan Howard
Decision Science Manager
Sarah Wang
Decision Science Analyst
Ashi Agbogun
Statistical Analyst
Kevin Hamill
Adviser
Victor Essoka
Adviser
Jamie Nightwine
Decision Science Analyst (Trainee)