Patient Solutions

Adherence and persistence

Adherence is the degree to which a person, while taking medication, follows the recommendations of their healthcare providers. This includes specific advice on the medication as well as their behavior related to diet and lifestyle changes.

Persistence to a medication is continuing the treatment for the prescribed duration.

Adherence and persistence strategies are designed into our patient solutions and digital heath patient engagement services.

Behavioral science

Behavioral science is the study of human behavior and why we act the way we do. Behavioral science techniques are used in patient engagement programs to understand and address the real drivers of non-adherence.

Care partner

A care partner is a close family member or friend who provides critical support to a patient, helping them manage their condition. Their role could include hands-on care, being an active member of the healthcare and decision-making team, and communicating or receiving updates on behalf of the patient. Care partners need to feel included, supported and informed in all patient engagement strategies.

Clinical educator

Clinical educators are medical professionals by background and are experienced communicators. They deliver a variety of product and disease state training, education, and patient support solutions through digital channels and face-to-face engagement. Clinical educators play a key role in patient engagement strategies, providing quality, compliant education and support to healthcare professionals and patients.

Digital patient engagement

Digital health and digital patient engagement tools are an important part of our patient support services. They allow patients and their care partners to engage with support materials or complete tasks related to their medical care at a time that suits them, using technology that fits into their daily life. Digital health and digital patient engagement technology includes email, SMS, live chat, wearables, and apps. We use a digital patient engagement platform, Trak360TM, to co-ordinate all of these channels and information in one convenient place.

Healthcare professional education

Clinical educators make sure HCPs have the right information and understanding of new products, so they can identify appropriate patients and get them started on treatment. They can also train HCPs on administration techniques.

Motivational interviewing

This is a behavioral science technique that helps patients identify negative behavior affecting their treatment, condition, or wellness, and then empowers them to feel motivated to change this behavior. Building patients’ confidence and self-management techniques are components of successful patient engagement strategies.

Patient education

Education is part of our patient solutions and is delivered by clinical educators in-home, virtually, and / or through a digital patient engagement platform. Patient education covers areas such as knowledge, attitude, and skills, and is designed to help patients understand their disease, follow their treatment plan, and maintain or improve their health.

Patient engagement programs

Also known as patient engagement strategies, patient engagement solutions, patient engagement services, and patient experience management.

A patient engagement program is a holistic service for patients, care partners and healthcare professionals. It’s designed to help patients manage their medication and any side effects through awareness and education, supporting better adherence. The ultimate aim of a patient engagement program is to improve disease outcomes.


Trak360TM is Ashfield Engage’s patient engagement platform – also known as patient engagement technology, a patient support platform, or a digital health patient engagement platform.

Trak360TM incorporates omnichannel technology to allow patients, care partners, and HCPs to engage via different digital health tools. The platform pulls together a wide range of information, making it easily accessible in one place, and giving a holistic view of the treatment journey.

Our secure, patient-centric technology is easy to use and easy to integrate with clients’ systems, making it simple to view, share, and act on data.

Wearables/wearable technology

This is a category of electronic devices that can be worn, such as smart watches, or made a part of clothing. Wearables are relevant to digital health patient engagement because many are designed to collect data on a user’s health and exercise habits. This data can then be incorporated into a digital patient engagement platform, such as Trak360TM, to give a patient and healthcare providers a holistic view of how the patient is managing their condition.