EventSafe developed to enable rapid COVID-19 screening to support a return to face-to-face and hybrid events



Welcome news for leading healthcare companies as rapid COVID-19 screening service developed to help ensure the safe return to face-to-face and hybrid events as vaccine rollout continues.

Global healthcare experiences specialist, Ashfield Event Experiences (formerly Ashfield Meetings & Events and part of UDG Healthcare plc) has launched EventSafea specially-devised protocol and COVID-19 screening service that aims to support a safe return to face-to-face and hybrid events as global restrictions lift and vaccine programs gather pace.

Already up and running in Europe in preparation for when current restrictions allow, the service is also now available for events in the US – news that’s set to be welcomed by many of the country’s leading global healthcare businesses that currently partner with Ashfield.

“Virtual meetings have obviously become the norm over the past year, and while many of our clients have partnered with us to move beyond the standard video call to much more audience-engaging broadcast-quality events, most are clearly missing that human connection element that only face-to-face can bring,” explains Gavin Houston, COO for Ashfield Event Experiences. “EventSafe is an incredibly exciting development for our industry and it’s set to be invaluable to our clients as they plan their programs for summer 2021 and beyond.”

How EventSafe works is as simple as it is effective. Ashfield partners with clients to develop optimum event-specific protocols – from pre-event at-home testing, to on-site and post-event safety strategies.

Prior to attendee arrival, Ashfield manages the screening policies and attendee consent forms, and then at the event itself, clinically-trained COVID testing professionals will set up the screening site and screen attendees. All work focuses on creating an ‘event bubble,’ with organizers and attendees safe in the knowledge that everyone present has screened as negative – despite participants either still waiting for, or even opting out of having a vaccination.

Gavin Houston continues, “As vaccine programs gather pace and are rolled out across the globe, EventSafe provides a secure solution for clients keen to hold face-to-face or even hybrid events as soon as any state or country-wide lockdown restrictions are lifted. We’re confident it’ll be seen as a great step forward for the vital events our clients need for the future health and wellbeing of patients.”