Ashfield Engage is participating in DIA MASC – our first event as Ashfield Engage

17/03/2021

News

We are proud sponsors of and participants in DIA’s Medical Affairs and Scientific Communications Forum, 2021. Shifting to a virtual environment for 2021, this event brings together medical affairs professionals for three meetings and one forum on compelling regulatory and compliance topics for Medical Communication, Medical Writing, and MSLs. This is our fourth year participating but the first year as Ashfield Engage.

What is DIA MASC?

For the Medical Affairs space, DIA MASC is one of the premier events to connect with and learn from other industry professionals on topics such as compliance, technologies and analytics, and KOL engagement.

DIA’s Medical Affairs and Scientific Communications Forum is designed for medical affairs professionals, by medical affairs professionals. This forum provides a comprehensive understanding of the regulatory and compliance environment directly affecting the daily activities of medical affairs and scientific communication professionals. Made up of multiple general and breakouts sessions within three tracks covering medical communications, medical writing, and medical science liaisons, you can pick and choose which sessions to attend and create your own unique forum.”

Our very own Amy Van Sant, President, Medical Affairs, US, Ashfield Engage, has been on the planning committee for three years – this is the first year that Amy is co-chair for the program. Amy is co-chair of the Medical Communications track, she is Session Chair for Podium Pearls session and Forum Closing Remarks.

Amy is particularly excited for this year’s virtual event as it will reflect the commitment of the Medical Affairs community to evolve, adapt and thrive as a result of our ‘new normal’. The evolution has accelerated collaboration and engagement, which will be reflected in an exciting variety of interesting and relevant sessions.

What we’re looking forward to the most

As the first event since the launch of Ashfield Engage, we’re excited to share our new brand messaging, look and feel, and overall value proposition to a segment of professionals that values our work in Medical Information and Medical Science Liaisons.

We’re bringing forward awareness through thought leadership about MSLs but also, connecting attendees with Ashfield Engage and bringing to life our brand story for the first time. And despite being virtual, the engagement and connection with other DIA members is always the highlight of this event. Connecting with other professionals and discussing the latest innovations and developments keeps us on the cutting edge of Medical Affairs industry knowledge while embedding a culture of thought leadership in the space.

Going virtual

In response to COVID-19 precautions, last year’s event and this year’s event pivoted to an all-virtual engagement platform. Online booths may limit the amount of ‘swag’ we take home, but the benefits of maintaining the best parts of the meeting, without the hassle of travel, have us excited for this year’s agenda.

Our involvement is with an opportunity to share our presentation, ‘The MSL Evolved’ – featuring our insights on how the changing virtual landscape has changed the profile and skill set for the MSL of today and tomorrow. On this webinar, we discuss the evolution of the MSL role and how the new, accelerated demands of virtual engagement impact the role. Skills of today, tomorrow, and understanding HCP and KOL preferences will become critical to success beyond the pandemic. Click here to register for the on-demand webinar.

In addition to providing content to aid the discussion on future-focused Medical Science Liaisons, we’ll be staffing our virtual booth and joining in conversations with other participants, as well as attending other compelling sessions.

Though we will miss the branded pens and stress balls, the hardest part is replicating some of those memorable conversations at the coffee bar or during cocktail hour. DIA has it covered with ingenious networking events and games to keep attendees engaged and networking. We are looking forward to meeting with other MASC attendees and sponsors during the Exhibit Hall hours and sparking some interesting dialogue about MSLs.

If you’re interested in joining the event, use this link to register: Register for DIA MASC

And if you’re attending be sure to stop by our booth with this link: Ashfield Engage booth

Or if you’re on social, follow along for updates:

@AshfieldEngage – Twitter

@Ashfield Engage – LinkedIn

#MASC21