Behavioural science
Better patient outcomes, driven by greater human understanding.
At best, only 1 in 5 patients are influenced by information-based approaches.
That’s why our Patient Solutions team works with Mind+Matter, who are are committed to creating meaningful experiences, driven by data and emotions to ultimately change behaviours.
Meeting patients where they are
If no two patients are the same, why deploy a one-size-fits-all patient support programme?
Decades of research show that it takes more than information and linear educational channels to motivate change and promote healthy new behaviours.
Our patient engagement programmes are informed by behavioural science and delivered through multiple channels to drive ongoing engagement and promote self-management skills.
Building relationships, breaking down barriers
Our nurses provide patients with supplemental product knowledge and support that can make all the difference when it comes to adherence. Specifically, they’re trained in motivational interviewing to better engage patients and uncover barriers to optimal treatment.
Whether face-to-face or via virtual interaction, clinical educators have a hugely positive impact on the patient experience, empowering them with lasting skills.
Building relationships, breaking down barriers
Our nurses provide patients with supplemental product knowledge and support that can make all the difference when it comes to adherence. Specifically, they’re trained in motivational interviewing to better engage patients and uncover barriers to optimal treatment.
Whether face-to-face or via virtual interaction, clinical educators have a hugely positive impact on the patient experience, empowering them with lasting skills.
Behavioural science is embedded into every channel
We create data-driven omnichannel experiences for better outcomes.
- In-person through contact centres, health coaches and nurse home visits
- Digitally, through websites, emails and mobile apps
- Printed, via mailings and HCP patient counselling and engagement tools
