A Digital Crusader: Ashfield Engage Senior VP named among industry’s most powerful minds

We’re proud to announce that our very own Eric Redline, Senior Vice President, Engage Digital (North America), has been recognised with one of the industry’s most prestigious awards, joining the PM360 ELITE lineup as a Digital Crusader.

The PM360 ELITE Awards celebrate the most influential people in the healthcare industry – people they consider true catalysts, creating extraordinary results. With awards across 19 categories, from drug researchers and developers to transformational leaders, it’s a celebration of the industry’s most powerful minds, and we’re delighted to see Eric among them.

Recognition in the Digital Crusader category places Eric among the select, unique leaders who are advancing the application of digital channels or platforms to transform marketing or company operations.

Announcing Eric’s win, PM360 drew particular attention to the launch of our proprietary speech analytics platform. Harnessing the power of AI and machine learning, it visualizes changing emotions throughout a call, enabling teams to reflect, improve, and achieve better outcomes.

On Eric’s recognition, Global President of Ashfield Engage, Greg Flynn, said, “As a transformative and innovative thinker, Eric has been pivotal in leading our digital offerings at Ashfield Engage. We are extremely pleased to see his capabilities being recognised on this scale within the industry; Eric’s work with Trak360™, speech analytics, and building a road map for more patient-centric technologies truly make him a crusader for digital advancement in healthcare.”

Eric is passionate about AI and progressing technologies in the healthcare space to ultimately improve the patient experience; this passion has been fed by his career and education pedigree, but Eric suspects it’s in his DNA, acknowledging his upbringing played a major role. As the child of an engineer who pioneered the use of technology to plot chemical plants and an educator who stressed the human connection, the blend of influences has created a clear philosophy to propel Eric’s vision and ultimately, become the digital crusader he is today. A crusader not just for the latest and greatest tech, but that which combines the efficiencies and intelligence of AI with the needs and emotions of patients and everyone along the healthcare continuum.